30ml dropper, decorated, 3,000 pcs
US / EU market
The Question Brands Ask Wrong
Most brands compare the factory unit price from China against the local distributor price — and conclude China is obviously cheaper. But that comparison misses the real costs: shipping, duties, customs broker fees, and the one-time overhead of establishing a new supplier relationship.
The right comparison is total landed cost: the all-in cost to get one unit from the factory floor to your warehouse. Here is how that calculation works for a typical indie beauty brand order.
The Full Landed Cost Calculation
Example: 30ml frosted glass dropper bottle, silk-print logo in one colour, wooden cap. Order quantity: 3,000 pcs. Destination: US or EU warehouse.
| Cost Element | China Factory-Direct | Local Distributor |
|---|---|---|
| Unit price (ex-works or equivalent) | $0.80–$1.10 | $2.50–$4.00 |
| Sea freight to US/EU (per unit) | +$0.18–$0.25 | Minimal / included |
| Import duties (EU: 0% / US: 0–6.5%) | +$0–$0.07 | Already in price |
| Customs broker fee (per unit) | +$0.05–$0.10 | None |
| Total landed cost per unit | $1.03–$1.52 | $2.50–$4.00 |
| Saving vs local (per unit) | $0.98–$2.48 | — |
| Total saving on 3,000 units | $2,940–$7,440 | — |
First-Order Overhead — The One-Time Costs
A first order from China involves one-time costs that do not recur on re-orders. It is important to include these in the full comparison — and to understand they are amortised over time.
- Sample and approval courier (one round): $80–$150
- Pre-shipment inspection — SGS or equivalent (recommended, not mandatory): $250–$380
- Customs broker setup fee (first order only): $150–$300
- Total first-order overhead: $480–$830
Even including this overhead, the total all-in cost on a first 3,000-pc order is lower than sourcing locally in almost every case. From the second order onward, overhead drops to near zero.
When Local Sourcing Makes More Sense
China factory-direct is not always the right answer. There are genuine cases where a local distributor wins:
- Order quantity under 300–500 pcs: China MOQ cannot be met; the economics of small runs do not work at factory scale.
- Launch deadline under 3 weeks: Sea freight takes 25–40 days. If you need stock immediately, local wins on speed.
- Reactive top-up ordering: If you reorder in small quantities every 4–6 weeks, local sourcing avoids the lead time problem — even at higher unit cost.
- The main disadvantage of China sourcing is the 45–60 day total lead time (production + shipping).
- The solution is inventory planning — place your reorder when you have 60–75 days of stock remaining, not when you run out.
- Most brands that struggle with China lead times are reactive re-orderers. The fix is a re-order trigger, not a change of supplier.
- On re-orders, you skip the sample step — the approved sample is already on file. Lead time reduces to production + shipping only.
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